About the Awards

The UX Design Awards are a singular competition, focusing on user experience as a key asset in a connected world.

The Awards communicate opportunities – how accomplished experience design and innovative technologies add value and make a positive impact in peoples’ lives.

The UX Design Awards recognize excellent experience qualities in products, services, environments and future oriented concepts in all areas of life. The competition is annually bestowed by the International Design Center Berlin (IDZ) and presented at the global CE technology show IFA in Germany.

Creating Experiences

The experiences of clients, stakeholders and employees define the identities of enterprises and organizations. Experience design is a strategic element of successful brand building.

What are future users longing for? How will we interact with technologies, which choices will assert themselves? How can products and services fulfill changing needs and expectations?

Understanding user motivation is essential in order to advance existing offers and to develop novel business models. Effective experience design enables brands to develop propositions that add human value, driving their market success.

Enhancing Brand Communications

Communicating successful user experiences strengthens people relations, inspiring brand recognition.

The UX Design Awards offer great communication value to enterprises and design consultancies. A distinction for excellent user experience enhances the recognition of skills, products and services on the global market.

The number of competition participants is limited, increasing the prestige of each successful nominee and awarded title. By presenting all nominated solutions at the global technology show IFA, the Awards draw the attention of an international trade audience and the general public alike.


“Experience or User Experience is not about good industrial design, multi-touch, or fancy interfaces. It is about transcending the material. It is about creating an experience through a device.” – Marc Hassenzahl