Participant Information

Competition Focus: User Experience

User Experience defines the overall experience of a person with a product or service – from their expectations to the physical, cognitive and emotional experience, to the lasting impression.

Positive user experiences increase people’s satisfaction, expand their possibilities and strengthen their trust in organizations, companies, systems, services and products.


The following applies to all submissions: The market launch or the start of the development process must not date back more than two calendar years at the time of submission. Solutions from all application areas and industries are eligible to participate, for example:

Physical products – such as industrial, business and consumer products, spatial and virtual installations;

Digital applications and services – such as software, apps, tools and interfaces, MR applications, IoT and industrial IoT solutions, ICT and business solutions;

Applied and experimental applications of sensorics, AI and robotics technology, research projects, prototypes, product studies and foresight concepts;

Other electronic, digital and high-tech solutions.

Submissions must be self-explanatory and reflect the overall user experience. The application scenario should be presented from the user perspective and the extended context of a solution should be outlined. The jury must be able to understand the user experience of a submission.

Competition Categories

The competition categories reflect the development stages of the entries:

UX Design Award | Product

Market-ready or new products, services and environments

UX Design Award | Concept

Product studies, service concepts, conceptual environments (development perspective: 2 – 5 years)

UX Design Award | Vision

Foresight concepts, advanced design studies, research projects (development perspective: more than 10 years)

UX Design Award | New Talent

Bachelor and master projects in the fields of experience design, interaction design,
industrial and product design as well as service design


Companies, start-ups, design agencies, development offices, students, graduates and industry-related consortia of companies, research institutions and universities worldwide are invited to participate in the competition.


Solutions that were awarded in previous editions of the competition are excluded from participation, unless they have undergone significant changes in their function or design.


Fees are valid per submission and according to the respective competition stage reached, excluding VAT.

Stage 1 – Competition Entry


Submission Fee: € 320 *

Submission Fee New Talent: € 50

Upon payment of the submission fee, the jury will examine the application and admit the candidate to the nomination procedure.

* Special conditions for corporate members of the International Design Center Berlin: Free submission of one project.

Stage 2 – Nomination


UX Design Award | Nominated: € 1.950

UX Design Award | Nominated New Talent: free of charge

Among all valid entries, the jury will nominate a limited number of competition participants.

The Nomination package includes:
Acquisition of the title “UX Design Award | Nominated” including the unrestricted right of use of the title including the corresponding logo; admission to the competition and the award judging; presentation in the virtual exhibition and award ceremony; extensive communication services.

Stage 3 – Award Titles


UX Design Award Gold: € 1.250

The Gold Award package includes:
Unlimited right to use the Gold Award title and the associated logo; prominent position in the online exhibition and public relations activities of the organizer.

UX Design Award | Product: € 850

UX Design Award | Concept: € 850

UX Design Award | Vision: € 850

UX Design Award | Public Choice: € 850

UX Design Award | New Talent: free of charge

The Award packages include:
Unlimited right to use the respective award title including the corresponding logo; publication in the online exhibition and public relations activities of the organizer.

Additional Costs

In case of participation in the UX Design Awards exhibition at IFA, additional costs for optional services may apply. For an overview please see our price list in the download area.


Participation in the UX Design Awards requires consent to the General Terms and Conditions.