Competition Focus: User Experience
User Experience defines the overall experience of a person with a product or service – from their expectations to the physical, cognitive and emotional experience, to the lasting impression.
Positive user experiences increase people’s satisfaction, expand their possibilities and strengthen their trust in organizations, companies, systems, services and products.
The following applies to all submissions: The market launch or the start of the development process must not date back more than two calendar years at the time of submission. Solutions from all application areas and industries are eligible to participate, for example:
Physical products – such as industrial, business and consumer products, spatial and virtual installations;
Digital applications and services – such as software, apps, tools and interfaces, MR applications, IoT and industrial IoT solutions, ICT and business solutions;
Applied and experimental applications of sensorics, AI and robotics technology, research projects, prototypes, product studies and foresight concepts;
Other electronic, digital and high-tech solutions.
Submissions must be self-explanatory and reflect the overall user experience. The application scenario should be presented from the user perspective and the extended context of a solution should be outlined. The jury must be able to understand the user experience of a submission.
The competition categories reflect the development stages of the entries:
UX Design Award | Product
Market-ready or new products, services and environments
UX Design Award | Concept
Product studies, service concepts, conceptual environments (development perspective: 2 – 5 years)
UX Design Award | Vision
Foresight concepts, advanced design studies, research projects (development perspective: more than 10 years)
UX Design Award | New Talent
Bachelor and master projects in the fields of experience design, interaction design,
industrial and product design as well as service design
Companies, start-ups, design agencies, development offices, students, graduates and industry-related consortia of companies, research institutions and universities worldwide are invited to participate in the competition.
Solutions that were awarded in previous editions of the competition are excluded from participation, unless they have undergone significant changes in their function or design.
Stage 1 – Competition Entry
Submission Fee: € 320 *
Submission Fee New Talent: € 50
Upon payment of the submission fee, the jury will examine the application and admit the candidate to the nomination procedure. The fee applies per submission.
Stage 2 – Nomination
UX Design Award | Nominated: € 1.950
UX Design Award | Nominated New Talent: free of charge
Among all valid entries, the jury will nominate a limited number of competition participants.
The Nomination package includes:
Acquisition of the title “UX Design Award | Nominated” including the unrestricted right of use of the title including the corresponding logo; admission to the competition and the award judging; presentation in the virtual exhibition and award ceremony; extensive communication services.
Stage 3 – Award Titles
UX Design Award Gold: € 1.250
The Gold Award package includes:
Unlimited right to use the Gold Award title and the associated logo; prominent position in the online exhibition and public relations activities of the organizer.
UX Design Award | Product: € 850
UX Design Award | Concept: € 850
UX Design Award | Vision: € 850
UX Design Award | Public Choice: € 850
UX Design Award | New Talent: free of charge
The Award packages include:
Unlimited right to use the respective award title including the corresponding logo; publication in the online exhibition and public relations activities of the organizer.
In case of participation in the UX Design Awards exhibition at IFA, additional costs for optional services may apply. For an overview please see our price list in the download area.
All fees apply per submission and according to the stage of competition reached excluding VAT.
* Special conditions for corporate members of the International Design Center Berlin: Free submission for one project.
Participation in the UX Design Awards requires consent to the General Terms and Conditions.