The jury is the core of the UX Design Awards. The independent experts’ many years of experience guarantee the highest quality of the competition.

The jury members’ different competencies and specializations ensure a balanced evaluation of the various competition entries in the fields of user orientation and design quality.

The Members of the UX Design Awards Jury 2019 are:

Claudia Berger

Director Interaction Design, Designworks, A BMW Group Company
Expert on Interaction Design

Claudia Berger works as Director Interaction Design at BMW Group subsidiary Designworks. The design consultancy which has been part of the BMW Group since 1995 is active both for the brands of the BMW Group and for clients from diverse mobility and mobility related industries like aviation, rail or infrastructure.

Together with her team, Claudia works on interdisciplinary projects in the area of user experience as well as tangible and graphical user interaction. Vested with years of experience in design and interaction design as well as a cross-industrial background, Claudia advocates the consistent integration of new methods, processes and tools.

Claudia studied industrial design with a focus on interaction design. Before joining Designworks, she worked for Phoenix Design (Stuttgart), Experientia (Turin) and Lunar Europe where she steered the build up of the user experience department.


Marion Fröhlich

Director Design & UX, SAP Innovation Center Network
Expert on Digital Design Systems & Strategy

Marion Fröhlich is the Director of Design & UX for SAP’s Innovation Center Network. Together with her multidisciplinary design team Marion crafts business strategies, future concepts and new digital solutions for SAP’s customers and end-users since 2013.

Prior to this Marion worked at companies like Swisscom, Zalando and Vodafone, helping customers globally to establish design practices within their organizations and building award-winning consumer products. Driven by designing collaboration, Marion aims to re-invent innovation culture and the set-up of design within businesses.


Paul Gardien

Head Design Strategy & Innovation, Philips Design
Expert on Strategic Design

Paul Gardien is Vice President of Philips Design and a member of the Philips Design Board. He is responsible for the global design strategy and as head of the Design Innovation team he manages the design research program, new business development and builds new design capabilities.

Paul studied Industrial Design Engineering at the Delft University of Technology and holds a PhD in Design Innovation from the Eindhoven University of Technology.


Simone Heißel

Design Director, Fuenfwerken Design AG
Expert on User Experience & User Interface Design

As Design Director at Fuenfwerken Berlin, Simone Heißel is responsible for digital brand management. With the user in focus, she pursues the goal of creating holistic digital user experiences with a high demand on functionality and design and making complex things easier.

As a user experience and user interface designer, she is responsible for all phases of the creative process, from strategic planning, conception and prototyping to the formulation of user interfaces. Her work has won awards such as the red dot, the iF and the DMMA, among others.

From 2007 to 2010 Simone Heißel taught Interaction Design at the University of Applied Sciences Mainz in the course of studies Time Based Media and gives guest lectures at the UdK and MHMK Berlin, among others. In 2017 she was a member of the jury for the Annual Multimedia Award. She studied communication design at the University of Applied Sciences Wiesbaden.


Layla Keramat

Executive Creative Director
Expert on Human Centered Design

Layla Keramat is Executive Creative Director with over 25 years of experience defining and designing innovative digital solutions with her teams. With a human centered design approach, she designs complex systems of service and product for connected car, electric & future mobility, telcos, digital wallet, IoT (at home and industry), and future cities for clients such as Porsche, Volkswagen, IKEA, China UnionPay, Deutsche Telekom, AT&T, o2 Telefonica, Saudi Telekom, Samsung, Siemens, General Electric, 9/11 Memorial Museum, and other leading brands.

Her programs have been successfully brought to markets across the US, Europe, the Middle East and China. Layla has spoken recently on these topics at the InnoTrans 2018 on the future of mobility, University Darmstadt, be.digital Digital Innovation Day, University of St. Gallen, Lucerne University, NYU Museum Studies Master’s Program as well as served as an Adjunct Professor at the School of Visual Arts in New York. Born in Frankfurt, Layla is based in Munich where she leads a multi-disciplinary creative team.


Gerhard Nüssler

Head of Global Design, Brand SiemensB/S/H/
Expert on Industrial Design

After the apprenticeship as modeler for foundry, architecture and design Gerhard Nüssler studied industrial design at Darmstadt University of Applied Sciences. After his degree he initially started working with the Munich based design agency Neumeister Design and temporarily with NCS-Design in Rio de Janeiro. He founded the ergon3 design office in 1999.

Since June 2003, Gerhard Nüssler has been head of the brand design department Constructa Neff of BSH Bosch and Siemens Hausgeräte GmbH. He and his team have received numerous design prizes in the fields of medical technology, transport, electronics and telecommunication since completing his studies.


Peter Post

Managing Director, Scholz & Volkmer
Expert on Digital Service Design

As designer and managing director of Scholz & Volkmer, Peter Post is responsible for the area of Connected Products. Born in Frankfurt in 1969, he studied communication design at Wiesbaden University of Applied Sciences. In 1995 Peter Post moved to the Netherlands, where he founded and managed Interaction Design departments at various agencies. His clients included KPN Telecom, TNT Post, Randstad and Dutch Police.

In 2006 he joined Scholz & Volkmer as a Unit Director. In 2008 he became Managing Director and serves clients such as Deutsche Bahn, Mercedes Benz, Lufthansa and Riese & Müller. Peter Post teaches Interaction Design and User Centered Design. His work has received awards such as the red dot, the iF and the ADC, among others.


The judges are obliged to abstain from voting during the evaluation of any product in whose development they were indirectly or directly involved. For the duration of the competition all jury members are bound by a non-disclosure agreement.