Jury Members

The jury is the core of the UX Design Awards. The independent experts’ many years of experience guarantee the highest quality of the competition.

The jury members’ different competencies and specializations ensure a balanced evaluation of the various competition entries in the fields of user orientation and design quality.

The Members of the UX Design Awards Jury 2020 are:

Prof. Pelin Celik

HTW Berlin, University of Applied Sciences
Expert on User Experience & Design Education
LinkedIn / Twitter

Pelin Celik is professor for Industrial Design at the HTW Berlin since 2017.

Her research focuses on Holistic User Experience in Age and Technology as well as experimental and participative design processes. Before being assigned to the HTW Berlin, she worked as a professor at the Hochschule für Kommunikation und Gestaltung in Ulm and as a visiting professor at the Burg Giebichenstein Kunsthochschule in Halle. As a designer in international companies, she has received numerous awards for her work.

Paul Gardien

Paul Gardien

Head Design Strategy & Innovation, Philips Design
Expert on Strategic Design
LinkedIn / Twitter

Paul Gardien is Vice President of Philips Design and a member of the Philips Design Board.

He is responsible for the global design strategy and as head of the Design Innovation team he’s managing the design research program, new business development and building new design capabilities.

Paul studied Industrial Design Engineering at the Delft University of Technology and holds a PhD in Design Innovation from the Eindhoven University of Technology.

Johannes Geyer

Johannes Geyer

Head of Design Laundry Care, Global Brand Siemens, B/S/H
Expert on Industrial Design

After studying industrial design at the FH Darmstadt, Johannes Geyer started at B/S/H, Munich, his design activities in the field of household appliances for the Siemens brand.

In addition to various product categories, he dealt with a variety of visionary innovation topics and organized, among others, the first Siemens Home Appliances Design Award with the participation of several design universities.
Currently Johannes Geyer is globally responsible for Design Laundry Care for the Siemens brand, with a particular focus on European and Asian markets.

Together with his team he has won numerous international design awards for a wide variety of products.

Simone Heißel

Simone Heißel

Design Director, Fuenfwerken Design AG
Expert on User Experience & User Interface Design
LinkedIn / Twitter

As Design Director at Fuenfwerken Berlin, Simone Heißel is responsible for digital brand management.

With the user in focus, she pursues the goal of creating holistic digital user experiences with a high demand on functionality and design and making complex things easier.

As a user experience and user interface designer, she is responsible for all phases of the creative process, from strategic planning, conception and prototyping to the formulation of user interfaces. Her work has won awards as the red dot, the iF and the DMMA, among others.

From 2007 to 2010 Simone Heißel taught Interaction Design at the University of Applied Sciences Mainz in the course of studies Time Based Media and gives guest lectures at the UdK and MHMK Berlin, among others. In 2017 she was a member of the jury for the Annual Multimedia Award. She studied communication design at the University of Applied Sciences Wiesbaden.

Stephanie Hölzlwimmer

Stephanie Hölzlwimmer

Director Innovation and UX, BOSCH Connected Mobility Solutions
Expert on Design Thinking and UX in corporate organizations

Stephanie Hölzlwimmer works as Director Innovation and UX at BOSCH Connected Mobility Solutions.

This is a still-young Bosch division with the purpose to shape the future of mobility with connected services.

Stephanie is responsible for building a user-centered innovation system by leveraging design thinking and UX/UI design approaches. Her mission is to empower innovation and product development teams to create fascinating user- driven digital services for B2B-customers and partners.

Stephanie became a human-centered design enthusiast – and a HPI d.school certified DT coach –as Head of Product Management at BOSCH Power Tools where she pioneered the application of user-centric collaborative working methods in international, interdisciplinary product development teams.

Martin Jentsch

Director Interaction Concept, designaffairs GmbH
Expert on User Experience, Research and Interaction Concepts
LinkedIn / Twitter

Martin Jentsch joined designaffairs in 2015 after finishing his Ph.D. on methodological aspects of user tests for Advanced Driver Assistance Systems.

He led the “Usability Concept” Team at designaffairs since 2017. He focuses on constant confrontation with the rapidly changing challenges of interaction concepts, especially in the automotive sector and bringing together the potential of new technologies with user´s needs in the ideation as well as in the realization phases of projects.

Layla Keramat

Layla Keramat

General Manager / Executive Design Director, Spark Reply
Expert on Human Centered Design
LinkedIn / Twitter

Layla Keramat is Executive Creative Director with over 25 years’ experience defining and designing innovative digital solutions with her teams.

With a human centered design approach, she designs complex systems of service and product for connected car, electric & future mobility, telcos, digital wallet, IoT (at home and industry), and future cities for clients such as Porsche, Volkswagen, IKEA, China UnionPay, Deutsche Telekom, AT&T, o2 Telefonica, Saudi Telekom, Samsung, Siemens, General Electric, 9/11 Memorial Museum, and other leading brands.

Her programs have been successfully brought to markets across the US, Europe, Middle East, and China. Layla has spoken recently on these topics at the InnoTrans 2018 on the future of mobility, University Darmstadt, be.digital Digital Innovation Day, University of St. Gallen, Lucerne University, NYU Museum Studies Master’s Program as well as served as an Adjunct Professor at the School of Visual Arts in New York. Born in Frankfurt, Layla is based in Munich where she leads a multi-disciplinary creative team.

Olga Madejska

UX Design Manager, Amazon Web Services
Expert on User Experience & Web Design
LinkedIn / Twitter

Olga is a UX Design Manager at Amazon Web Services in Berlin, leading the AWS Design System.

She’s been at AWS for over 7 years, specializing in usability, accessibility, and building scalable design solutions. Olga has an MSc in Computer Science from Cracow University of Economics, where she studied Computer Science and Econometrics.

Peter Post

Peter Post

General Manager, Scholz & Volkmer
Expert on Digital Service Design
LinkedIn / Twitter

As designer and managing director of Scholz & Volkmer, Peter Post is responsible for the area of Connected Products.

Born in Frankfurt in 1969, he studied communication design at Wiesbaden University of Applied Sciences. In 1995 Peter Post moved to the Netherlands, where he founded and managed Interaction Design departments at various agencies. His clients included KPN Telecom, TNT Post, Randstad and Dutch Police.

In 2006 he joined Scholz & Volkmer as a Unit Director. In 2008 he became Managing Director and serves clients such as Deutsche Bahn, Mercedes Benz, Lufthansa and Riese & Müller. Peter Post teaches Interaction Design and User Centered Design. His work has received awards such as the red dot, the iF and the ADC, among others.

Katina Sostmann

Katina Sostmann

Executive Creative Director & Executive Director Health iX, IBM iX – Aperto
Expert on Digital Health Services
LinkedIn / Twitter

Katina Sostmann has been working as a service- and product designer in commercial and academic contexts for many years realizing projects for international clients with a strong focus on digital Healthcare.

At the same time, she teaches and researches at different Universities. Since 2018, she is leading the cluster for digital health and as an Executive Creative Director responsible for the topic of Service Design at the IBM iX Studio Berlin.

The judges are obliged to abstain from voting during the evaluation of any product in whose development they were indirectly or directly involved. For the duration of the competition all jury members are bound by a non-disclosure agreement.