Winner UX Design Award | Public Choice 2019


Berlin, 4 November 2019

Quipp wins UX Design Award | Public Choice 2019

ProSiebenSat.1 Digital GmbH wins this year’s audience award for outstanding user experience with its mobile live quiz show Quipp. Thousands of users from all over the world voted for „Quipp” in the public online poll for the “UX Design Award | Public Choice 2019”.

ProSiebenSat.1 Digital GmbH won the audience award for User Experience with Quipp. The mobile live quiz show is positioned between linear television and digital app products. It is aimed at all smartphone users aged 18 and over who are missing a transient communal experience during their online media consumption, as used to be the case when watching TV quizzes together with friends. Björn Sorge, Vice President Experience Design at ProSiebenSat.1 Digital GmbH is responsible for the project.

“The fact that Quipp was able to prevail against strong competition in the vote for the audience award shows that Björn Sorge and his team hit a nerve,” says Ake Rudolf, project manager of the awards. “We are delighted that so many people took part in the poll this year. This shows us that the importance of UX is increasingly being recognised by the general public”.

Approximately 50 innovative products, services and concept studies nominated by the jury of the UX Design Awards for participation in the competition were eligible for the award. The nominated solutions support people in areas such as health and care, mobility in everyday life and the world of work, communication, agriculture and industry.

“The UXDA Public Choice Award means a lot to us. It says that the public and users are enthusiastic about the idea and the implementation of Quipp,” explains Björn Sorge. “From day one, we have firmly anchored the focus on the user and his needs in Quipp’s product-DNA – we call this “Audience Centricity”. For example, we have our own customer advisory board with which we discuss and jointly evaluate new features as well as new marketing ideas for Quipp. The Public Choice Award shows us that many things have been thought and done right. And it motivates us to keep it up!”

#UXDA20 – Save the Date

The participation call for the UX Design Awards 2020 will start in January.  Outstanding products, concepts and UX visions from all application areas and industries will be sought worldwide. Further information can be found at


Press Contact

Wilhelm Noeldeke | T +49 30 61 62 321-0 |
Press area and downloads –
Web | Twitter | LinkedIn | Facebook

Web links

UXDA 2019 Winners and Nominees –
Awards Jury –

International Design Center Berlin –


The UX Design Awards are organized by IDZ Designpartner Berlin GmbH, a subsidiary of International Design Center Berlin (IDZ). For over 50 years, IDZ has been one of the leading institutions for promoting design in Germany. Its members include design-oriented companies, design consultancies, institutions and designers. The IDZ addresses issues relevant to design, provides consulting services and raises awareness about the value of design. In addition to public events and networking formats, the IDZ also carries out projects on a national and international level in exchange with businesses and actors from politics, culture and science.