Press Information: Usability Award at IFA 2014


Berlin, 20.08.2014
IFA 2014: Competition and Special Exhibition – Design and Usability
Hall 9 – Booth 300

Download Press Release/ Product Overview (, 1 MB)
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Download: Product Images Usability Award Nominated 2014 (14 MB)

International Design Center Berlin (IDZ) bestows the Usability Award for outstanding design quality and user orientation in electronic and digital product solutions. All nominated products are presented in a special exhibition during IFA, the global show for consumer electronics in Berlin (5.-10. September 2014). Awards are bestowed in six product categories. The products on show range from household products to medical solutions. On September 6th the competition jury will evaluate all presented products and select up to six Award Winners and one Gold Award Winner. Winners will be pronounced on September 9th at IFA.

Jury Members
Prof. Birgit Weller
(Professor at HTW Berlin, co-founder use: Identity and Design Network, Expert on Universal Design), Claude Toussaint (Managing Partner, designaffairs GmbH Munich, Expert on Usability and User Interface Design), Karsten Henze (Head of CI/CD and Creation, DB Mobility Logistics AG, Expert on Corporate Design), Peter Wouda (Head of Exterior Design, Volkswagen Design Center Potsdam, Expert on Industrial Design) und Dr.-Ing. Sebastian Glende (General Manager, YOUSE GmbH Berlin, Expert on Usability and User Orientation). Please find the Jury Members‘ details here.

Special Focus 2014: Usability @ Work
For this year’s IFA, IDZ teams up with Content Partner UseTree to present a special focus on user-oriented, digital solutions for the workplace. Visitors, entrepreneurs and developers alike may gain valuable insights into the conception, design and implementation of user friendly business and professional software. Please find further information here. Usetree Website

Usability Award Special Exhibition
Ranging from mobile applications, over household products to medical solutions or smart home systems – the Jury nominated 30 products by 24 companies from seven nations to compete in the Award competition. The participants: Edimax Technology Co., Ltd., Improv Electronics, Signs for Communication, K8 Industridesign, Alloy Ltd, iGGOO, Busch-Jaeger Elektro GmbH, Archimedes Exhibitions GmbH, Microsoft, Rollei, Cheil Germany GmbH, Miele & Cie. KG, Dyson GmbH, Deutsche Telekom AG, GN Hearing GmbH, Grohe AG, Exelium, Philips Design, Tecastudio, designaffairs GmbH, RWE Service GmbH, Medx GmbH, Vorwerk Deutschland Stiftung & Co. KG. Details about the nominated products will be released starting September 3rd, 2014 on

Programme Overview

September 9, 2014; 11:30 am
Usability Award Ceremony
Announcement of Award Winners, bestowal of Award certificates by the director of International Design Center Berlin, Cornelia Horsch.

September 5 – 10, 2014, daily except September 9; always at 11:30 am
Mobile Eyetracking presentation – organized by UseTree
The interactive presentation demonstrates how users interact with software, where they look at and which conclusions may be drawn from this. No registration required.

September 5 – 10, 2014, daily except September 6; always at 15:00 pm
User Centered Prototyping – organized by UseTree
The workshop conveys how to build a quick software prototype and what to be mindful of in the process. No registration required.

IDZ | International Design Center Berlin
Committed to quality in design – the International Design Center Berlin e.V. (IDZ) is a non-profit institution dedicated to the national and international promotion of design since 1968. IDZ realizes projects, acts as a network, and advises political and economic decision-makers. IDZ website

Partners: Cooperation Partners: IFA Berlin, Messe Berlin |Focus Partner: UseTree
Media Partners: H.O.M.E., Curve | Network Partner: Interaction Design Foundation

Contact (press  and interview inquiries, print images):
Ake Rudolf, Project Guidance Usability Award | T +49.(0)30.280 95 -111 | email

Getting There
Usability Award Exhibition
Hall 9 | Booth 300
IFA Berlin
Entrance Hall 9
Messedamm, 14055 Berlin

google maps | Hall Plan ( jpg ) ( PDF )

Opening times
September 5 – 10, 2014
Daily 10:00 am – 18:00 pm
During Jury proceedings on Saturday, September 6 | 15:00 – 18:00 pm
the Usability Award exhibition will be closed to the public.


Product Overview

Award-Category Home Environment

Kobold VR200 Saugroboter
Hersteller: Vorwerk Deutschland Stiftung & Co. KG
Design: Uwe Kemker / Phoenix Design Stuttgart

GROHE Blue Mono
Producer: Grohe AG
Design: Paul Flowers / Grohe AG Design Team

NESCAFÉ® Milano 2.0
Producer: Nestlé Professional
Design: designaffairs GmbH

Induction Hob KM 6363
Producer: Miele & Cie. KG
Design: Miele Design

Heron T
Producer: IGGOO GmbH
Design: Michael Stützel

Sun Bell
Design Studio: K8 industridesign
Producer: Marius Andresen, Olivier Butstraen

Hersteller: Busch-Jaeger Elektro
Producer: Dörte Sievers

RWE SmartHome
Producer: RWE Effizienz GmbH
Design: Markus Hammer, Daniel Niehues

Dyson AM07 Turmventilator
Producer: Dyson GmbH
Design: James Dyson

Award-Category Hardware, Media & Networks

Qixxit – Einfach. Unterwegs.
Producer: Deutsche Bahn
Conception, UX Design: Cheil Germany GmbH
Brand development, Corporate Design: wirDesign communications AG

Design Studio: designaffairs GmbH

Call All
Producer: Deutsche Telekom AG
Design: Deutsche Telekom Design Team

Remote Control App
Producer: Deutsche Telekom AG
Design: Deutsche Telekom Design Team

Smart Home
Producer: Deutsche Telekom AG
Design: Deutsche Telekom Design Team

Surface Pro3
Producer: Microsoft Deutschland GmbH
Design: Ralf Groene

Boogie Board Sync 9.7 LCD eWriter
Producer: Kent Displays, Inc
Design: Hunter Morris

Award-Category Telecommunication

BT Home Hub 5
Design Studio: Alloy  Ltd.
Design: Phil Shade, Matt Plested, Andy Fayle, Jim Blyth

Speedphone 10
Producer: Deutsche Telekom AG
Design: Deutsche Telekom Design Team

Speedport W724V
Producer: Deutsche Telekom AG
Design: Deutsche Telekom Design Team

Access Point / Wi-Fi Bridge
EW-7288APC AC450 5GHz
Producer: Edimax Technology Co., Ltd.
Design: Edimax Design Team

Smart Wi-Fi Extender EW-7438RPn Air N30, EdiRange App
Producer: Edimax Technology Co., Ltd.
Design: Edimax Design Team

Award-Category Medical Care & Life Science

Design Studio: Archimedes Exhibitions GmbH
Design: Katharina Loderstädt, René Bachmann, Pascal Wiedenmann

Producer: Medx GmbH
Design: Kilian Krug, Prof. Severin Wucher

Hörsystem ReSound® LiNX™, ReSound Smart App™
Producer: GN ReSound / GN Hearing GmbH
Design: Anders Udahl, Mads Bielefeldt, Kristian Bang, Riem Zouzou

HeartStart FR3
Producer: Royal Philips
Design: Philips Design Healthcare Team

Glaucoma App
Design Studio: signs for communication
Design: Johannes Vegt

Award-Category Home & Mobile Electronics

Rollei Add Eye
Producer: Rollei
Design: Rollei Design Team

Rollei Selfie Stick
Producer: Rollei
Design: Rollei Design Team

Magnetische induktive Ladestation UP1001/UP
Producer: Exelium
Design: Henri Fourquet, Jeremy Wiart

UE 4500
Design Studio: TECAstudio
Design: Lee Andrew James