Press Information: Artificial intelligence, robotics, gesture and voice control – UX Design Awards feature award-winning user experience solutions at IFA from August 31 until September 5, 2018



UX Design Awards 2018

Technologies such as artificial intelligence, sensors and robotics are on everyone’s lips. But how can they facilitate daily tasks and meet application goals? Can products and services inspire users? The UX Design Awards show how intuitive solutions empower people in all areas of life – both today and in the future.

The International Design Center Berlin (IDZ) presents roundabout 50 product solutions and concepts that have been successfully nominated for this year’s UX Design Awards in a special exhibition at the global consumer technology show IFA. The exhibition will be on show in Hall 26 C on the show grounds in Berlin.

Award Ceremony

The jury, consisting of Pia Betton (Partner, Edenspiekermann), Julia Ehrensberger (Senior Industrial Designer, Brand Siemens, B/S/H/), Prof. Carl Frech (Partner, Fuenfwerken Design), Ulrike Müller (Head of UX Design, Volkswagen Group Future Center Europe), Henrik Rieß (Creative Director, User Interface Design) und Martin Wezowski (Chief Designer, SAP Innovation Center Network) will pronounce the winners on September 1, 2018 in a festive awards ceremony.

International Design Center Berlin (IDZ) invites trade professionals, the press and the general public to visit the exhibition and to participate in the awards ceremony.

Opening times
August 31 – September 5, 2018
Daily 10 am – 6 pm

Awards Ceremony
September 1, 2018, 6 pm

Berlin Trade Fair
IFA Next / Hall 26 C – Booth 140
14055 Berlin

Additional information
UX Design Awards website:
IFA website: | IFA general public website:

Press Contact

Images and texts available for download in the press area:
For further information, images, interview requests with jury members and nominees please contact Mr Ake Rudolf, T +49 (0)30. 61 62 321-16, M +49 (0)177. 413 7631 or Ms Natalie Löwen, T +49 (0)30. 61 62 321-17, e-mail:

Nominee catalogue (press pre-release) | PDF download

Note: Press information – release of some contents restricted. Please refer to notes in the catalogue. The following page references refer to the PDF pages of the exhibition catalogue.

Key Topics of this year’s UX Design Awards Nominees:

Autonomous driving – The individualization of the vehicle

Mobility is undergoing rapid changes. While sharing-models and digital mobility services are expanding into traditional business lines, environmental and traffic requirements are forcing the car industry to adopt new solutions. Autonomous driving and shared mobility are changing the role of vehicles. Dashboards are reduced to essential functions, cockpits are becoming multifunctional and operating elements change according to usage situation or travel mode. Inside the vehicle individualized experiences and sound spaces are developed. See: Continental p. 10 / Daimler p. 21 / Faurecia, achtung!  p. 23 / German Autolabs p. 24

Digital Services – Artificial intelligence, big data analysis and blockchain technology are becoming the norm

Mobile and desktop applications are showing a trend towards the reduction to core features. To simplify processes and to address broad user groups, clear graphical user interfaces are combined with simple usage patterns. In an effort to further simplify operations, banking apps provide text-to-transfer features or manage shared payments in the background based on blockchain technology. Financial apps become learning, proactive companions who chat with users. And in order to enhance transport planning, logistics solutions analyze global data flows, intersecting real-time risk forecasting with optimal supply chain planning. See: Charlie AI p. 20 / comdirect p. 21 / Samsung SDS p. 14, 30

Knowledge and Education – Robotics, Augmented Reality and Gamification

From activating young people and providing vocational education and training to self-initiated learning – robotics, digital and networked work environments are promoted through playful applications and augmented reality, as well as a context-aware interaction. Solutions allow children to digitally design aircrafts and to test their flying abilities; interactive learning environments accompany apprentices step-by-step and DIY-kits introduce people from all kinds of different backgrounds to topics such as programming and robotics. See: Anki, frog p. 18 / Intuity Media Lab p. 11 / DLR_next, anyMOTION GRAPHICS p. 22 / Festo p. 24 / User Interface Design p. 16

Health Care – Relief, error reduction and inclusion through purposive UX

The professional health care sector shows a strong trend towards relieving medical staff and minimizing failure. Sources of error are reduced through clear user interfaces, intuitive user guidance and adaptive system solutions, allowing more time for personal contact between medical staff and patients. Digital solutions not only focus on the treatment of long-term care cases and permanently ill patients, but also increasingly consider their environment by promoting emotional and personal interaction with caregivers and relatives. See: Philips p. 13, 27 / Samsung SDS p. 29 / Siemens Healthcare, designaffairs p. 33 / Siemens Healthcare, IDEO p. 34 / User Interface Design p.15, 16

Additional Nominee Topics:

Apps and software solutions for professional users See: bsc solutions p. 20 / Saint-Gobain Business Glass Europe, attoma p. 29 / Samsung SDS p. 14, 15, 30, 31 / Siemens, FLUID Design p. 32 / Siemens Healthcare p. 34

Products and hardware-interfaces (HMI) for professional users See: Ivoclar Vivadent, BUSSE Design+Engineering p. 26 / Leica, Ergosign p. 11 / Nutanix  p. 13 / Siemens, Slice Production Studios p. 33 / STAT-Dx, Imago Design p. 34

General interest apps, products and solutions for private users See: Alloy for BT p. 18 / APPSfactory p. 19 / Ava, MNML Design Studio p. 19 / Bosch, Teams Design p. 28 / Deutsche Bank p. 22 / Media Broadcast p. 26 / Gira, Schmitz Visuelle Kommunikation p. 25 / Saint Elmo’s p. 28

Installations and communication in space See: IBM, Local Projects p. 25 / Scholz & Volkmer p. 32 / Deutsche Telekom p. 10

Interactive materials See: LOTTE p. 12

About User Experience

Understanding user motivation is essential in order to advance existing offers and to develop novel business models. Accomplished experience design creates offers that add true value by enabling humans to achieve goals in effortless and even inspiring ways. Intuitive and meaningful product experiences support inclusion and intensify the joy of living.

About UX Design Awards

The UX Design Awards are a singular global competition for user experience, a key added value for connected life and work. The awards communicate opportunities: How accomplished experience design and innovative technologies add value and make a positive impact in peoples’ lives. The competition is bestowed by International Design Center Berlin (IDZ) and annually presented at the global consumer technology show IFA in Germany.


The International Design Center Berlin (IDZ) is a leading independent German institution for the promotion of design as a driver of business and social innovation. Its members include design oriented companies, design consultancies, institutions and creatives. IDZ implements projects at national and international levels in dialogue with businesses, governments, education and research institutes. In doing so, it cooperates with networks and institutions throughout Europe. The IDZ provides access to innovators from the design field, as well as expertise in areas such as user centered innovation, sustainable innovation and business innovation.


IDZ Designpartner Berlin GmbH
Am Park 4 | 10785 Berlin
T +49 (0)30 61 62 321 -0 | F -19 |