Winner Announcement: UX Design Awards 2018


Berlin, September 03, 2018


International Design Center Berlin announces the winners of the UX Design Awards 2018 competition: Following intensive deliberations the jury bestowed five UX Design Awards, four UX Design Awards | Concept and one UX Design Award Gold among 48 nominated projects.

The jury honored the bionic robotics control “Robotic Suite“ by Festo, a leading global supplier of automation technology, with the premium prize UX Design Award Gold.

Excerpt from the jury statement:

Robotic Suite builds a genuine bridge between man and technology by enabling employees to intuitively operate robots in the workplace. The ease of use enables machine operators to teach and learn at the same time. Workers can gain new abilities without complex training, alleviating fears of future workspace automation. This project sets a high bar on combining full human potential with highly accessible robotic automation.


This year’s UX Design Awards winners are:

UX Design Award 2018

  • The jury honored the following market-ready products and services:
  • Charlie AI / Charlie AI (artificial Intelligence and dialog-based interaction)
  • IntelliVue X3 / Philips (seamless protection of patient data during clinic transfers)
  • MBUX / Daimler (passenger car steering supported by voice control and machine learning)
  • QIAstat-Dx Analyzer / STAT-Dx, Qiagen (compact laboratory for rapid disease diagnostics)
  • UniversalDetect / Bosch Power Tools (sensor-based material detector for private users)

UX Design Award | Concept 2018

  • The jury awarded the following product visions and concepts:
  • FLOW / Samsung SDS (big data-analysis for real-time risk assessment and logistics planning)
  • Copernicus / Intuity Media Lab (peer-to-peer, open source kit for AI and robotics)
  • Leica Cyclone FIELD 360 / Leica Geosystems (intuitive image management for industrial 3D-scanning)
  • Stroke Communication Tool / Philips (supporting teamwork and communication in emergency stroke units)


Audience Award

Users worldwide are called to vote for their favorite solutions. Voting for the audience prize “UX Design Award | Public Choice” will continue until October 31, 2018 on the UX Design Awards website:

Nominee Exhibition

All product solutions and concepts that have been successfully nominated for this year’s UX Design Awards are presented in a special exhibition at the global consumer technology show IFA. The exhibition will be on show from August 31 until September 5 in Hall 26 C on the show grounds in Berlin.

Opening times
August 31 – September 5, 2018
Daily 10 am – 6 pm

Berlin Trade Fair
IFA Next / Hall 26 C – Booth 140
14055 Berlin


Additional information

UX Design Awards website:
IFA website: | IFA general public website:


Press Information

Press-Kit | Winners of the UX Design Awards 2018
Images, text materials and jury statements of all winners are available for download in the press area:

Press Contact
Impressions of the jury session, exhibition and award ceremony as well as press texts are available in the press area:

For further information, print resolution images or interview requests please contact Mr Ake Rudolf,  T +49 (0)30. 61 62 321-16, M +49 (0)177. 413 7631, e-mail:


About User Experience
Understanding user motivation is essential in order to advance existing offers and to develop novel business models. Accomplished experience design creates offers that add true value by enabling humans to achieve goals in effortless and even inspiring ways. Intuitive and meaningful product experiences support inclusion and intensify the joy of living.

About UX Design Awards
The UX Design Awards are a singular global competition for user experience, a key added value for connected life and work. The awards communicate opportunities: How accomplished experience design and innovative technologies add value and make a positive impact in peoples’ lives. The competition is bestowed by International Design Center Berlin (IDZ) and annually presented at the global consumer technology show IFA in Germany.

The International Design Center Berlin (IDZ) is a leading independent German institution for the promotion of design as a driver of business and social innovation. Its members include design oriented companies, design consultancies, institutions and creatives. IDZ implements projects at national and international levels in dialogue with businesses, governments, education and research institutes. In doing so, it cooperates with networks and institutions throughout Europe. The IDZ provides access to innovators from the design field, as well as expertise in areas such as user centered innovation, sustainable innovation and business innovation.

IDZ Designpartner Berlin GmbH
Am Park 4 | 10785 Berlin
T +49 (0)30 61 62 321 -0 | F -19 |


Winner Overview

UX Design Award Gold 2018

Robotic Suite
Festo AG & Co. KG
Design: Nadine Kärcher, Waldemar Kunz

UX Design Award 2018

Charlie AI
Charlie AI
Design: frog

IntelliVue X3
Design: Philips Design

MBUX / Mercedes-Benz User Experience
Daimler AG
Design: Daimler AG, Direktion Digital Vehicle & Mobility

QIAstat-Dx Analyzer
STAT-Dx, Qiagen
Design: Imago Design GmbH

Robert Bosch Power Tools GmbH
Design: Teams Design

UX Design Award | Concept 2018

Samsung SDS
Design: Samsung SDS CX Innovation Team (Sunghye Cho, Kyungeun Hwang, Ranhee Yu, Junghun Yun, Sungjin Hong)

Stroke Communication Tool
Design: Philips Design

Intuity Media Lab GmbH
Design: Intuity Media Lab

Leica Cyclone FIELD 360
Leica Geosystems AG
Design: Ergosign GmbH, Ergosign Switzerland AG