Winner Announcement: UX Design Award | Public Choice 2018


Press information

UX Design Award | Public Choice 2018
„freenet TV“ by Media Broadcast wins this year’s audience award for user experience.

The winner of this year’s “UX Design Award | Public Choice 2018” has been pronounced: Users from around the world awarded the public prize to the online customer account “freenet TV “ by Media Broadcast. The audience award was determined in a public online vote among almost 50 products, services and concepts.

Having started in 2017 with the slogan “simply.better.TV.” freenet TV aimed at facilitating access to HD quality television programming. In order to reach this goal, a transformation of traditional processes to a consistent digital strategy was required. The latter allows for constant customer support at all important points of contact along the user journey. The freenet TV customer account is a central part of the service. Its intuitive UX design provides easy customer access to the core product.

The jury of the UX Design Awards nominated around 50 innovative products, services and concept studies for participation in the competition. From innovative products and services to future-oriented concept studies, the nominated solutions utilize state-of-the-art technologies such as sensors, 3D data-capturing or algorithmic big data analysis for intuitive applications in a wide range of sectors – including medicine, education, mobility, connected work-, industry- and leisure environments, urban areas or smart city applications.

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Website of the UX Design Awards:

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About User Experience

Understanding user motivation is essential in order to advance existing offers and to develop novel business models. Accomplished experience design creates offers that add true value by enabling humans to achieve goals in effortless and even inspiring ways. Intuitive and meaningful product experiences support inclusion and intensify the joy of living.

About UX Design Awards

The UX Design Awards are a singular global competition for user experience, a key added value for connected life and work. The awards communicate opportunities: How accomplished experience design and innovative technologies add value and make a positive impact in peoples’ lives. The competition is bestowed by International Design Center Berlin (IDZ) and annually presented at the global consumer technology show IFA in Germany. Additional information:


The International Design Center Berlin (IDZ) is a leading independent German institution for the promotion of design as a driver of business and social innovation. Its members include design oriented companies, design consultancies, institutions and creatives. IDZ implements projects at national and international levels in dialogue with businesses, governments, education and research institutes. In doing so, it cooperates with networks and institutions throughout Europe. The IDZ provides access to innovators from the design field, as well as expertise in areas such as user centered innovation, sustainable innovation and business innovation. Additional information: