MAKE by KBank
In their presentation UX Designer Pornkamol Prapapornvorakul and Paruj (Toey) Phanthongdee will walk us through their award-winning project „ MAKE by KBank“.
About the Project: MAKE by KBank
Winner of the UX Design Award | Product 2022
MAKE is mobile banking designed to accommodate the Thai young generation’s financial needs. MAKE revives how users interact with money in 3 areas: sharing beyond personal matters, casual and flexible finances and a humanized banking experience.
UXDA Jury member Jessie Kitchens, Meta Reality Labs:
»Mobile banking apps often mirror the features and interactions of traditional banking institutions. MAKE aims to empower its users by re-focusing financial exchange on money-sharing between family and friends. The service leverages a spatial rather than sequential organization to mirror inter-personal human networks. Its features aim to humanize the financial experience by leveraging a chat interface to track money sharing between connections, and by using names in place of long account numbers. With MAKE, the banking institution becomes a facilitator instead of a gatekeeper. The jury responded positively to the empowerment of users, and a paradigm shift achieved by a well-informed design.«
About the Format:
Deep Dive: Award Winners presents outstanding projects from the professional Award categories Product and Concept. The format, interactive live presentations followed by a Q&A session, offers behind-the-scenes insights into award-winning projects and facilitates a dialogue with successful experience design teams.
Presented by Ake Rudolf, Head of Strategy / Award Director, International Design Center Berlin (IDZ)