++ UX Design Awards – Autumn 2024 ➜ Enter Now ++ UX Conversations: Jury Digest ➜ 15 May

++ UX Design Awards – Autumn 2024 ➜ Enter Now ++ UX Conversations: Jury Digest ➜ 15 May

Year

2024

Category

Product

Country

Croatia

Design Studio / Department

Resonate Digital

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Three questions to the project team

What was the particular challenge of the project from a UX point of view?
The product was developed based on extensive research with the target audience and built from the ground up. The main challenge was to design interactive and engaging user experiences while keeping the engineering aspect lean and streamlined. The MVP of the product needed to be coded and released quickly and cost-effectively to test the market at scale. As a result, special attention was given to developing assessment scenarios that are easy to create, promote user interaction, and are measurable for cybersecurity purposes.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
The need for "standardization" also arose from the requirement that all actions performed by end users be measurable and quantifiable. Several rounds of UX designs were conducted to validate the functionality of the product's underlying "mathematics" and ensure that the provided data is normalized. However, this is inherent to the agile product design process.

Where do you see yourself and the project in the next five years?
As the product is widely embraced by cybersecurity professionals in the business community, we observe its evolution into experiences that extend beyond screen interaction. This includes features such as voice and conversational experiences, omnichannel experiences (a blend of voice, messaging, and physical assessment scenarios), and the integration of IoT, among others.