Baby K'Tan

Three questions to the project team

What was the particular challenge of the project from a UX point of view?
A particular challenge for me was maximum responsibility, since we are talking about the health of a newborn child. We know that during the postpartum period, all the mother's attention is focused only on the child. The goal was to make navigation as simple as possible. And at the same time, maintain consistency in presenting relevant information throughout the user journey. The complexity of the product lies in the need to accompany it with a large amount of information describing its properties and confirming its reliability. At the stage of initial communication and further testing with a focus group, it was possible to divide this information into three levels of importance and develop a system for its presentation.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
At the initial stages of developing the project concept, there was a low point due to the difficulty of combining two goals: important information should be transmitted to the user quickly and made easily accessible, but without losing the quality of the information and important aspects. The key was empathy and immersion into the lifestyle and needs of modern parents after the birth of a child. After prototype testing when we saw that this puzzle finally came together, there were emotions that can be compared to an aha!-moment.

Where do you see yourself and the project in the next five years?
It is expected, that the redesign will expand brand awareness in the region and thereby significantly improve economic performance. Therefore, we believe that over the next 5 years, Baby K'tan will be an effective and useful tool for child care and parental support.